Tuesday, February 22, 2011

Group Photo Project

As a group Team U.S.A. worked well together. None of us knew each other before we started the project so it was really anyone’s guess as to whether we would work well together. After the Newseum trip it was clear that we all got along well together and that are creative interests were similar, yet different enough to produce some interesting results for the project. Communication was never an issue and everyone met deadlines with ease. I volunteered to burn the project to a CD for class but when I realized that my older version of PowerPoint did not support the file I emailed everyone in the group to see if someone else could help. Within minutes everyone had responded and we figured out a solution to the problem. It was simple moments like this that made working together so easy and efficient.

Personally, I would try to come at the assignment from a different angle if I were to do it again. I took the word and came up with solid, but rather obvious examples for the word. Other people in the group went with some more creative shots and were a little bit more daring in their pictures than I was. Working with the group I was hesitant to try something that might not work and might hamper the groups progress but next time around I would try to push myself a bit more.

The finished project truly was a group effort. We brainstormed together and after we went out to individually shoot the images we picked out our favorites together. The final pictures used were pretty evenly split up, with everyone in the group contributing at least two of their own images to the final ten.

The most important thing that I learned from this project was that photography takes time and persistence. It is hard to set up a shot just the way you want it and a lot of photography is waiting for that opportune moment where everything falls into place and you get that perfect picture. Especially with a deadline, it is easy to feel rushed and the pressure of a time limit affects the way you think about the assignment, but it is important to be patient and wait for that perfect shot.

My favorite image from the project (and I am very biased on this one, because it is one of the ones that I took) is the picture of the student sleeping in the library. Taken from behind a row of books this was one of those times that the image just came together perfectly. Framing was key in this image as the bookshelves created a neat frame-within-a-frame of the student. Also, the lines from the bookshelf, the lines on the ceiling and the lines on the floor all run diagonally at the student and direct the attention of the viewer at the sleeping student. It is clear that the student is the center of the image and he is what the viewer’s gaze is directed to immediately. This image also follows the rule of thirds with the student placed off on the left of the image. It would have been just as easy to look straight down the aisle and take the picture head on, but this slight angle through the shelves and at the student add an interesting dynamic to the picture. The tiredness of the image is helped by the colors of the bookshelves. They are duller than usual and create a sleepy color scheme around the edges of the image (also, the fact that they’re books can put you to sleep right away). When the colors are combined with the rule of thirds it creates a sense that although the student is trying to read and stay awake (the dynamic of the rule of thirds) he is having a difficult time not falling asleep (the color and the dullness of the books).

Benetton Advertisements

Benetton is a clothing company that in 1989 and the years that followed used shock advertising as a major part of their advertising department and budget. Shock advertising can be defined as anything that incites or arouses interest through provocative, unusual or other images that are out of the ordinary or considered taboo. As a company for nearly twenty years, Benetton established itself as edgy and daring through their controversial ad campaigns. They had numerous different campaigns that included images of multi-cultural “harmony”, “charitable” causes and pictures of death row inmates. All that would accompany these images would be a simple Benetton logo and nothing else.

In fact, nearly all the time Benetton products were not used in the images. So what were they advertising? Benetton executives and creative director Oliviero Toscani claimed they were raising awareness for the causes and trying to help those people who did not have a voice. This is all well and good, but then it does not seem right to put the Benetton logo on the image and use it as an advertisement. If Benetton was truly concerned with these causes and did not want to exploit the tragedies such as death row inmates or David Kirby and his family. What they should have done instead was set up a non-profit and using the money from the Benetton corporation produce ad campaigns that would raise awareness and not mention Benetton or their products at all.

It is also a rather confusing chain of campaigns because Benetton has nothing to do with the images and it is like comparing apples to oranges. There was one particular image of a priest and a nun kissing with the Benetton logo small and in the corner. What is this ad suggesting? That if you buy clothes from Benetton the strictness of the Catholic Church will disappear or that if you buy clothes from Benetton the morals of members of the clergy will disintegrate? Both scenarios seem incredibly unlikely and neither really benefit anyone.

By giving attention to these campaigns and even discussing them, we are giving them credence. Even if we point out their flaws or declare them inappropriate. These campaigns are still being talked about over twenty years later so clearly they achieved their purpose. The goal was to spread the word about Benetton and make them a more common name. If you truly dislike the ads or find them offensive, simply ignore the ads altogether, ignore Benetton and they will quickly fade away.

Pulitzer Prize Winning Image At The Newseum

The most fascinating aspect of this photograph is how it not only captures one scene, but nine miniature scenes within the larger photograph. There is of course the main picture, which is of passengers on a plane watching as a fallen Marine’s casket is removed from the cargo hold. But within that there is so much more. There is no better use of framing, or frame-within-a-frame than this picture. The entrance to the cargo hold and the windows all act as separate pictures and make the viewer wonder what could possibly be going through all of these peoples minds. In a way, this photograph is a collection of portraits showing the effect of death and war on the common people. And anyone can easily put himself or herself in the passenger’s seat, which is one of the reasons that this picture is so accessible and powerful.

The rule of thirds is prominent in this photograph, with the centerpiece of the image (the Marines unloading the casket) being placed in the lower third of the shot and off center. It is easy to understand this is the most important part or the core of the photograph with literally everyone’s eyes in the photograph are directed towards the casket in the bottom left of the shot.

Even the colors of the image, despite being patriotic red, white and blue are rather somber. They are not bold, bright colors used for the Fourth of July, but much darker and convey the message that something terrible has happened for America. There are shadows darkening the entire scene and in fact the main source of light is coming from within the plane itself, which serves to highlight the people in the plane and helps darken everything else.

This photograph is one of the best ever taken because it has so many levels to it. It is quite possible to spend an hour on each of the faces in the window alone. It stands for a dark time in American history that many choose to ignore or put out of their minds. But that is wrong, and as a country we should not forget about our fallen heroes. This photograph and what it stands for helped to waken our collective consciousness as a country. Major Steve Beck said that all of the people on the plane are “going to remember being on that plane for the rest of their lives. And they should.” The same applies for anyone who simply sees this image, whether it is in magazine or the Newseum.

Personally, there are few images or photographs that stand out as truly impressive in my mind. There are so many of death and destruction (especially among the Pulitzer Prize winners) that I try to put most of them out of my mind. But for some reason, I could not do that with this particular image. It stuck in my brain and I kept thinking about it. It not only stands for a dark time in America, but also the hope that we will come together as a country and be able to make it through together through the support of each other.

Tuesday, February 8, 2011

Self Portrait Project

This image was certainly the most 'daring' that I did and I really messed around with Photoshop on this one. The walls in this picture had a nice "frame-in-frame" effect which I was pleased with but decided that was a little too boring and conflicted with the loose pose that my body was in. So I decided to liquify the walls which gave it a cool, wavy looser effect. Now I'm not entirely sure if adding all the effects to my body (Black & White: all colors up to 300% except blue) added to the picture, but this was an exercise in Photoshop and it does give it a sort of comic book-y nature to the picture which is certainly different and less conservative than my other pictures.
Unfortunately, this picture came out slightly blurry when I took it, but I didn't want to waste this shot. So, I used the "posterize" effect to blur the edges even more and give it a kind of unclear, 'mysterious' aura to it. To add to this aura I put a Photo Filter over it again, specifically the "Deep Blue" filter. (It came down to either using "Deep Blue" or "Deep Emerald" but the emerald gave me a slight sickly look which was not really what I was trying to achieve with this image.
This was a relatively simple picture. All I did was take a picture of myself in front of a mirror with the lights off. The flash from the camera provides all the light needed and it even covers up the camera making it look like I am holding some ball of light instead of the camera. I used the least effects in photoshop, all I did was put it in black and white (and then messed around a little with the color levels, nothing to drastic though) to highlight the contrast and get a crisper picture overall.